For over 20+ years I’ve been living at the intersection of marketing and technology. My career began in the early days of the commercial internet, and I’ve had the privilege of evolving alongside the digital landscape, from basic HTML websites to today’s sophisticated marketing ecosystems.
Professional Philosophy
I firmly believe every business should have a great website on a platform they own and control. While social media platforms come and go (remember MySpace?), your owned digital assets remain the foundation of your online presence. My approach: control your platform, use social channels for sharing and outreach.
Throughout my career, I’ve developed comprehensive marketing plans, managed brand strategies, and led both creative and technical teams to deliver award-winning websites and digital campaigns. I’ve overseen complex projects that span from brand development to technical implementation, including managing network infrastructure across multiple data centers and AWS cloud environments.
Career Highlights
- Developed a digital marketing campaign that generated over $4 million in revenue for a client and booked their workload calendar out 18+ months
- Architected a Five-Nines hosting solution with Cloudflare load balancing that virtually eliminated downtime for a mission-critical website.
- Conducted comprehensive SEO audits and implemented strategic improvements that established multiple clients as recognized authorities within their industries
- Led digital marketing strategies for 30+ clients, managing a combined monthly ad spend of $50K+ across various campaigns
- Managed HIPAA-compliant web solutions for healthcare clients with strict security requirements
Leadership Style
My approach to leadership and problem-solving is shaped by my top strengths:
- Strategic – I naturally find patterns and create alternative paths forward
- Ideation – I’m fascinated by ideas and connections between concepts
- Relator – I build deep, genuine relationships with clients and colleagues
- Self-Assurance – I bring confidence and clarity to complex situations
- Responsibility – I take psychological ownership of commitments and follow through
Professional Background
Current Ventures
- Shawn Hartley Digital Marketing [ ShawnHartley.com ] Digital marketing consulting and strategy
- LargeMountain [ LargeMountain.com ] Managed WordPress hosting and optimization services
Previous Experience
- Corporate Three Design (Vice President / Digital Marketing Director)
- Turnpost (Director-Interactive Technology)
- Corporate 3 Design (Full Stack Web Developer)
- Bozell (Director of Interactive Technology)
- AdPulp (Cofounder, no longer associated)
- Convergency (Domain Name investments)
Beyond Work
When I’m not solving marketing or technology challenges, I enjoy spending time with my family, traveling, playing golf, and exploring new ways to connect technology with creativity. I’m always experimenting with new ideas in my digital lab, with several projects constantly in development.
Technical Expertise
My technical skills span a wide range including HTML, CSS, JavaScript, PHP, MySQL, WordPress, Google Analytics, various CRMs, marketing automation platforms, and cloud infrastructure management.
Let’s Connect
Have questions or want to discuss how we might work together? Contact me or connect with me on LinkedIn.